The 10 hooks we test

1. HOOK 01@yourbusinessIs it possible to fill next week from one reel?▶ 5.8M on the original

   01 · The impossible question

   Is it possible to [result] in [tight time]?

   ProofMino Lee used it 37 times across his 738 reels; 10 went over a million.

   For a businessIs it possible to fill next week from one reel?

2. HOOK 02@yourbusiness30 days ago we stopped calling no-shows.▶ 2.5M on the original

   02 · The days-ago story

   [X] days ago I [started something]…

   Proof“22 days ago I started a brand new Instagram account…” got 2.5M. The same creator’s “Today’s day one of…” got 2,278.

   For a business30 days ago we stopped calling no-shows.

3. HOOK 03@yourbusiness“Instagram doesn’t work for dentists”… until▶ 2.9M on the original

   03 · Their belief, then “until”

   “[What your buyer believes, in their words]”… until [the fix].

   ProofSame creator, same topic: the belief-plus-“until” version got 2.9M. The plain how-to got 4,000.

   For a business“Instagram doesn’t work for dentists”… until

4. HOOK 04@yourbusinessMore bookings without ads, discounts or a new hire▶ 2.3M on the original

   04 · Outcome without the pain

   If you want [outcome] without [pain 1], [pain 2] or [pain 3]…

   ProofUsed in very different niches (dog training, blowouts, home bakeries) for 416K to 2.3M views.

   For a businessMore bookings without ads, discounts or a new hire

5. HOOK 05@yourbusinessIt’s almost unfair Google Maps allows this▶ 7.07M on the original

   05 · The loophole

   It’s almost unfair that [platform everyone uses] allows this.

   ProofOne creator, four reels over 1.2M with this exact frame.

   For a businessIt’s almost unfair Google Maps allows this

6. HOOK 06@yourbusinessYour website is the worst salesperson you have…▶ 1.15M on the original

   06 · The snap-back

   [Thing] is the worst at [job]… but [twist].

   Proof“Claude is the worst at marketing… but” got 1.15M. “Claude just killed generic designs” got 1.02M. Both turn in the first 3 seconds.

   For a businessYour website is the worst salesperson you have…

7. HOOK 07@yourbusinessI told AI to book 20 calls this week. Day 1:▶ 1.28M on the original

   07 · The challenge diary

   I told [AI or tool] to [get a result] in [timeframe].

   Proof“I told Claude to make me $1,000 in a week”, told faceless with day stamps and a money counter.

   For a businessI told AI to book 20 calls this week. Day 1:

8. HOOK 08@yourbusinessPosted for months and nobody books? Give me 60 seconds.▶ 1.5M on the original

   08 · The 60-second ask

   If you’ve been [painful moment], give me 60 seconds.

   Proof“…laying in bed scrolling for the past hour, please just give me 60 seconds.”

   For a businessPosted for months and nobody books? Give me 60 seconds.

9. HOOK 09@yourbusinessI don’t know who needs to hear this, but…▶ 2.6M on the original

   09 · The one who needs this

   I don’t know who needs to hear this, but…

   ProofOne creator re-posted the same reel with only this first line changed: 921,504 views vs 157.

   For a businessI don’t know who needs to hear this, but…

10. HOOK 10@yourbusinessOnly 1% can spot what this clinic changed▶ 13.5M on the original

    10 · The rewatch challenge

    Only 1% can [pause on / spot] the [thing].

    ProofAn 11-second average watch and 30,638 follows. People replayed it to find the hidden frame.

    For a businessOnly 1% can spot what this clinic changed

How we test them

• Every script gets two hooks from different templates. Same body, different first line.
• Both go out as trial reels, which Instagram shows to non-followers first, so a flop never hits your profile.
• We judge on % watched, not likes. And only after about 8 pairs: one test is noise.
• Never open with “Today we’re going to talk about…”. One creator’s worst reel opened that way: 2,191 views.

Want these written for you every day?

Grows Itself finds what’s winning in your market, writes the hooks, makes the reels and posts them. Join early access and you’ll hear first when doors open.